Alignment Model
The DuckPunk Alignment Model™
Internal Alignment → External Authority
The DuckPunk Alignment Model™ helps leaders understand how Identity, Strategy, Operations, Communication, and Audience Experience reinforce one another to create enterprise value more consistently.
Every organization already has all five of these layers. The question is whether they still agree with each other.
The Five Layers
Identity → Strategy → Operations → Communication → Audience Experience
The full model is available in the downloadable PDF.